At first glance, the title of this blog might have sparked a few interesting thoughts. Like, who would play my role in the film? Or maybe you were considering whether the movie about my brand would
be an action or a drama film? Although those are valid questions that one would expect to have after reading a headline asking the question to picture your brand as a movie, those are just the tip of the iceberg for a much deeper concept that marketing teams and filmmakers utilize in the digital landscaping of marketing a brand. If you own a brand or have found yourself in the position of marketing a brand, you may want to read on further for tips on utilizing some storytelling concepts used in your favorite films to reach your audience better.
Have you ever heard of the term "Brand Storytelling"? It is a term that describes how a brand can spread and reach its audience in a way that doesn't require them to list off facts about what their brand does. Instead, they get their audience through engaging storylines and emotions. Have you ever watched a movie and felt yourself start to identify with the main character? Using relatable human feelings or experiences, a brand can begin to humanize itself in its marketing efforts, making it easier for the target consumer to identify with the brand. Another trick brands take from the silver screen is character development. Much like the main character of a movie, a brand can improve its branding message by identifying a unique set of personality traits and leaning heavily into them to establish a unified tone and personality across all of its promotional efforts.
In film, when a screenwriter is drafting up a script, they follow what is known as the three-act structure. I'll spare you the film school lecture on the structure and instead draw the comparison of one crucial detail that every good story has and how that detail can also be a helpful tool when telling your brand story. Every good story has conflict and a resolution or happy ending. Much like a good movie, a good brand story has some form of conflict and resolution. Perhaps you run a travel agency and tell your brand story about a family traveling to New York. The conflict could be that the hotel the family arrived at was fully booked "conflict." Another family walks up to the counter and is handed their keys with zero issues because they booked with your agency "resolution."
A brand story is a great approach that any company can take and redo with endless story variations. At Break Point Films, we specialize in commercials, documentaries, music videos, and narratives, so visual storytelling is at the core of everything we do. We recently created a brand story piece for ourselves centered around a man almost forgetting his anniversary and rushing home with flowers to find his wife, who had also forgotten. They share a laugh and an at-home dinner date. This simple slice-of-life piece shows a relatable human situation that people can relate to; it also emphasizes the company tagline, "Capturing the story in every moment." Check out the link below if you need some inspiration to develop your brand story. If you need further assistance with your brand story, reach out for a free consultation today.
Break Point Films Brand Story: https://youtu.be/piAzfzn3NTw?si=lNMQZFTyBxdsHwt5
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